Sell more to happier customers, that stick around.

We are experts in Customer Experience & Human-Centered Digital Services for D2C Healthtech.

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Your specialist digital strategy & design partner

There’s just so much noise to cut through, and so many organisations fail. But when it comes to peoples health and wellbeing, we really care - it’s important to succeed. That’s why we exist.

We bring the skills and expertise needed to ensure that your investment in digital solutions positively impacts peoples lives, supports a sustainable world and delivers against your business goals.

You have ambitions for your product, and you can't afford to get it wrong. Our experienced team combine UX strategy, evidence-based design and service design to find the right direction, align your team around it, and design interfaces that solve real problems.

We work with product teams at different stages: some are testing a new idea, others are modernising a legacy product.

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Making the right decisions is hard.

  • What should you build first?

  • Which opportunities are worth the investment?

  • How do we deliver something consumers actually use?

  • How do we make it profitable without compromise?

We help you turn ambition into a clear, evidence-based product strategy.

Then we work alongside your teams and suppliers to deliver it properly.

The result: digital services that strengthen customer relationships and deliver measurable business value.

Book a free consultation to learn how we work.

Launching or scaling a digital service?

CONSULTING
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Concerned about your app or website?

Something isn’t working as well as it should. Adoption is slower than expected. Retention is low. Or your roadmap feels like guesswork.

We help you find the real problem - and fix it.

Using evidence-based design, we identify friction, prioritise the right improvements and help you deliver them.

The result: stronger engagement, higher retention and revenues, and a product your customers actually value.

Book a free consultation and we’ll review your product together.

DESIGN SERVICES
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Our Services

  • Illustration of a person inside a computer window, holding a tablet, with a flowchart featuring green check marks and a red cross on a computer screen.

    Strengthen your customer journey while refining your internal operations. We help you design experiences that meet real needs and give you a sustainable competitive edge.

    CUSTOMER EXPERIENCE →
  • Digital illustration of a smartphone with overlayed network lines and a checkmark icon, representing technology and connectivity.

    Learn from seasoned experts. We help you identify the right opportunities, align to user needs, and shape a go-to-market strategy that’s built for success.

    PRODUCT STRATEGY →
  • Diagram with interconnected gears and gauge indicators, enclosed in a hexagon.

    Align your operations to support better outcomes. We map dependencies, uncover blockers and help you deliver seamless, consistent services.

    SERVICE DESIGN →
  • Illustration of a woman with curly hair, wearing a sleeveless top, earrings, and a belt, looking at her phone with a smile.

    Build a deep understanding of your audience. We gather insights, create detailed user profiles and validate your ideas early, so your products meet real needs from day one.

    RESEARCH →
  • A cartoon hand holding a smartphone displaying a five-star review.

    Launch accessible, intuitive and scalable digital products. We combine UX best practices with visual design craft to deliver delightful, on-brand experiences.

    PRODUCT DESIGN →
  • Illustration of a person with glasses sitting at a desk, working on a computer with chat bubbles and lines of text around them.

    Avoid the common pitfalls. We put people at the centre of technology change—so you gain the benefits of streamlined processes, improved satisfaction, and better retention.

    TRANSFORMATION →

How customer centric is your business?

Complete our FREE assessment to identify your weaknesses and get instant, actionable steps on how to gain competitive advantage through great customer experience:

⏱️ Less than 10 minutes

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Our Clients include

Convatec

•

Merlin Entertainments

•

Legoland Parks

•

Nando's

•

Deliciously Ella

•

WPP Media

•

Mind

•

Convatec • Merlin Entertainments • Legoland Parks • Nando's • Deliciously Ella • WPP Media • Mind •

Testimonials

  • "Bear Grylls Adventure delivered Merlin’s first interactive wearable—but more importantly, it delivered a joined-up guest journey at scale. From website to lockers, our team was at the heart of the design. The board’s response was unanimously positive, and it’s become a talking point with the city and investors."

    Kieran Harvey, Director of Digital Products and Services

  • “You have a knack of taking a tangled mess of string and turning it into an organised ball!”

    Natalie Moss, Global Marketing Director, Convatec

  • "B33 Design are likely the best people you'll find in the UX design domain. I haven't previously worked with folks better at UX and design—and doubt I will in the future. Hire them. They'll make your product better."

    Joshua Dooms, SVP Client Engineering, Choreograph

  • "There is no doubt that our product is better for your input."

    Andrew Jacobs, MD Europe, Accesso

  • “B33 Design have been a valuable asset to Nando's, bringing a positive and thoughtful attitude to the problems to solve. They are a trusted pair of hands, looking to consider all angles from business needs to customer needs in order to deliver the best quality work possible.”

    Neil Macleod, Head of Design

  • "B33 Design were great at managing complex stakeholders and shaping clear requirements. I’d work with them again for any high-pressure, senior-level digital project. They bring efficiency, clarity and maturity to every step."

    Transformation lead, WPP Media

  • "We were really impressed by the depth of insight in the workshop. It surfaced more than we expected, and gave us real clarity in a short time."

    Peter Kelly, Digital Transformation Manager, Mind

  • "B33 has been instrumental in bringing our business from idea through to tangible product. At every stage they were able to suggest and facilitate frameworks to ensure our strategy was honed around customer need. From overarching vision down to the nitty-gritty of implementing team processes, they were a delightful sounding-board throughout"

    Henry Marsden, Founder/CEO