Design Thinking & Doing

A structured and creative approach to solving business problem

We balance divergent thinking—exploring many possibilities—with convergent thinking—narrowing in on the right solution. Rooted in empathy and experimentation, we helps teams tackle challenges from a user’s point of view and develop ideas that are both desirable and feasible.

Service design builds on this, guided by five core principles:

  • User-centred – grounded in real needs and behaviours

  • Co-creative – shaped collaboratively with users and stakeholders

  • Sequenced – designed as a clear, end-to-end journey

  • Evidenced – made tangible through visuals, prototypes and touchpoints

  • Holistic – considers the full ecosystem, across people, processes and platforms

Together, these methods offer a powerful way to improve services, align teams and deliver more meaningful, measurable outcomes.

Service details

What we deliver

  • Practical research tools and methods

  • Tried-and-tested design frameworks

  • Curated resources for ongoing learning

  • Evidence-based coaching that sticks

Your team gains skills they can use straight away—seeing the value and applying it daily.

Why it matters

A study of 300 public companies over 5 years found that those with strong design capabilities delivered nearly double the growth in revenue and share holder returns compared to their peers - McKinsey. Our coaching helps you:

  • Deliver products that truly meet customer needs

  • Reduce risk through early validation

  • Align teams and stakeholders around a shared vision

  • Build momentum with continuous, user-centred value

How we help

Whether you're scaling up or streamlining, we help your teams:

  • Learn adaptable techniques for changing market conditions

  • Make evidence-based decisions that improve customer outcomes

  • Build new skills naturally, as part of day-to-day work

  • Increase the quality and consistency of their output

It’s coaching that builds capability—long after we’ve stepped away.