Product positioning & Roadmap

Only 20% of new ventures by startups succeed, compared to 24% for established businesses.

Around 40% fail due to poor product–market fit. – McKinsey

Whether launching a new product or improving an existing one, success depends on truly understanding your users. We’ll help you avoid costly mistakes and get your product to market, fast.

We use human-centred design to uncover opportunities, test ideas and deliver products that create long-term value.

Service details

What we deliver

  • A clear, validated value proposition

  • Insight into customer beliefs, behaviours and needs

  • A tested product hypothesis

  • Roadmap and delivery plan

  • Operational model review to support scale and mitigate risks

You get practical, measurable value—delivered at pace, with confidence.

Why it matters

Our approach pinpoints where the value lies and what needs to change to unlock it. We reduce risk, increase certainty, and help you avoid costly mistakes.

How we help

From startups to global brands, we support teams in:

  • Defining and validating propositions

  • Writing product requirements

  • Rapid prototyping and testing

  • Building investor confidence

  • Selecting the right tech partner

  • Overseeing delivery

  • Setting up tools and processes for scale

  • Preparing operations for launch

"B33 has been instrumental in bringing our business from idea through to tangible product. At every stage they facilitated frameworks that ensured our strategy was shaped around real customer needs. From big vision to fine details—they were a great sounding board throughout."

Henry Marsden - Founder/CEO

Testimonial

What to expect

  • Rapid sessions to clarify your mission, vision, purpose, and the value you offer. We'll map customer profiles and begin sketching early journey frameworks.

  • We dig into existing feedback to surface customer pain points, unmet needs and opportunities—bringing the real customer voice to the forefront.

  • We use a blend of qualitative and quantitative methods to understand user behaviours, motivations and expectations—informing every step of development.

  • Sessions with key stakeholders to align on business objectives, challenges, and the measurable goals that define success.

  • Collaborative, cross-functional sessions that spark new ideas and help translate insights into viable, user-centred opportunities.

  • A visual walkthrough of every touchpoint, emotion and interaction your customer has—helping to identify gaps and moments that matter.

  • One-on-one sessions to understand the people, tools, and processes behind your current operations.

  • A detailed visualisation of the internal systems, technology and support that underpin your customer experience—highlighting gaps and areas for improvement.

  • A prioritised plan of opportunities to pursue, complete with certainty scores to help you focus on the biggest wins first.

What next?

Free assessment - 10 minutes

Complete our free product maturity assessment to determine where you are and what you need to focus on.

Design sprint - 2-5 days

Workshop key customer journeys, share insights, prioritise problems, ideate, sketch and stitch together wireframes that can be used to validate the concept.

Proposition testing - 4-6 weeks

Development of clickable prototypes to test with users, analysis, insight and rapid iteration. Have your requirements documented ready for design and development, and a proposed roadmap of features to deliver.